Mike Bainbridge, EVP Strategy, Sterling Brands
With over 30 years experience in brand and packaging design consulting, Mike has worked with many of the world's leading consumer brands from Nike to Tropicana, MTV to Campbell's, CVS to Colgate, Wild Turkey to Goldfish. He has touched positioning, communication strategy, consumer research, and packaging design strategy for global and regional brands both large and small.
As a design planner at his core, Mike will always advocate for strategists, designers and clients working together vs in silos to make a brand everything it can be through the medium of design.
Amy Brusselback, Principal, Design B&B
Amy Brusselback comes from a family of artists and craftsman, yet spent 20 years in the corporate world with Procter & Gamble across varied categories, including as the head of design for its beauty businesses. It’s this melding of the right and the left brains that makes her a force in the design industry.
Amy has led every aspect of design from idea generation to in-store execution, and motivated design teams as large as 100 on nine global sites across every discipline from industrial to graphic to fashion design. She has a proven ability to define and activate multi-billion dollar global brands by transforming their historical equities into relevant, modern expressions. She’s led full identity restages for brands such as Pringles, Folgers, Olay, Venus, Old Spice, and Pantene.
As the founder of Design B&B, Amy set out to create the agency she always wished she could hire. Driven by the belief that design must be both surprising and obvious, Design B&B helps clients find their point of difference and then tell that story holistically and viscerally.
Alexander Kalman, Founder, What Studio? and Mmuseumm
Alex Kalman is an artist, curator, designer, editor, journalist, and filmmaker. He is the owner of inter-disciplinary What Studio? and founder of Mmuseumm.