Theresa Fitzgerald, Creative Leader
Theresa Fitzgerald is a mission-driven creative leader, designer, and educator. Theresa has extensive experience building and leading in-house brand creative teams for some of the world’s most loved and trusted media and entertainment brands including Sesame Workshop, Sesame Street, Nickelodeon, SpongeBob, Peanuts Worldwide, and Scholastic.
During her tenure at Sesame Workshop, an educational nonprofit organization dedicated to helping children reach their highest potential, Theresa led design vision to grow impact for social good mission in print, digital, motion and experience. She also played a key role expanding the Sesame Street franchise for 360-degree brand expression, including philanthropic development, educational kits, consumer products, digital products, marketing campaigns, social channels, themed entertainment and publishing.
Leading from the heart, Theresa fosters an inclusive culture dedicated to creative excellence and unified brand vision.
Archie Bell, II, Principal, Weirdeaux
Archie Bell, II spent much of his youth memorizing commercial jingles and replicating the wit of cartoonist Gary Larson. Since then, he has been inspired by thoughtful creators who have woven meaning into magnificent stories. His career began as an art director on Madison Avenue developing award-winning ads for some of the industry’s most iconic brands.
Over the last 15 years, Archie has built best in culture content studios and led remarkable teams who've redefined creativity within the digital video and audio landscapes. Most recently, he was the Global Head of Creative at Spotify Advertising. And prior to that, he established branded content studios: One X Studios at Urban One and NBCUniversal's Content Innovation Agency.
Currently, Archie is focused on building weirdeaux, a brand consultancy and creative practice rooted in illuminating the purpose in stories, expressions, and ideas that seemingly go unnoticed - especially as it pertains to the veritable Black experience. This starts by collaborating with sense-makers who foster a deeper understanding of the human experience to positively impact the world. Why? Because life is odd.
Outside of that, you’ll most likely find him hanging with his family in Brooklyn, art directing his kids’ shenanigans.
Kelli Binnings, Chief Brand Strategist, Build Smart Brands
Kelli is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about psychology, brand, design, work culture, and leadership. For the past 15 years, Kelli has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand strategies that shape a refined message and a visually strong brand.
As a life-long learner and self-awareness junkie, Kelli thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing.