Sarah Williams

Co-CEO and Creative Leader, Beardwood&Co

Sarah Williams is the Co-CEO and Creative Leader for Beardwood&Co, an independent, woman and queer-owned branding agency based in New York City, illumining possibilities to amplify brand growth. With a focus on big, creative ideas made to thrive in the real world, Sarah and team partner with clients to achieve brilliant outcomes, without the egos or silos often found in the agency world. She has led creative for global brands including Westin, Pottery Barn, Danone, Hello Products, and the nation’s largest affordable housing non-profit, Enterprise Community Partners. In addition to leading Beardwood&Co, Sarah serves as the President of AIGA NY (2024-2026), where she has served on the volunteer board for the past 3 years supporting their mission of "Championing the Future of Design for All" through organizing and hosting community-based events. She is a Mom, loves to run, and trek in the woods as much as the streets of NYC for inspiration.