Juan Carlos Martínez

Design Director, PepsiCo

Juan Carlos Martínez is a Creative Design Director with over 20 years of experience transforming ideas into meaningful brand experiences. He specializes in crafting strategies and visual identities that stand out while resonating deeply with audiences. Known for his passion for storytelling and design innovation, Juan Carlos leads teams to uncover insights and deliver solutions that inspire.  

As the leader of the PepsiCo Foods LatAm design team, he oversees the identity of over 80 brands across the region. His career includes nearly a decade at Interbrand, where he contributed to redefining global brands through conceptualization and execution. Throughout his journey, he has embraced challenges, built strong teams, and fostered a collaborative environment that empowers creativity.  

Driven by a commitment to excellence and a tenacity for problem-solving, Juan Carlos thrives on turning complex projects into opportunities for growth and impact.