James Martin

Chief Creative Officer, Made By James

James Martin, known as Made by James, is reshaping design education by bridging the gap between the classroom and the unpredictable realities of client work. With 20 years of experience in the design industry, James has seen firsthand how conventional wisdom and echo chambers can stifle creativity. His philosophy emphasizes good service, bold creativity, and challenging the norms that hold designers back.

Now, as Chief Creative Officer of Made by Lincoln—a department within the renowned Lincoln Design Co.—James has built a unique environment where emerging designers gain real-world experience by working with actual clients, honing their craft, and earning along the way. This hands-on approach, combined with his no-nonsense, anti-formulaic teaching style, empowers designers to think independently, push creative boundaries, and build meaningful, lasting careers in the design world.